The carousel is underrated.

Carousels get 2.3× more impressions than single images on LinkedIn. That's not a guess — it's consistent across every dataset we've seen.

The reason is simple: carousels keep people swiping. Each swipe is a signal to LinkedIn's algorithm that the content is engaging. More swipes, more distribution. It's a compounding loop built into the format itself.

So why doesn't everyone post carousels? Because making them is painful. You need a design tool. You need to create multiple slides, maintain consistent styling, export them in order, and upload them as a multi-image post. Most people give up after the second slide.

In byline, a carousel is just blocks. Add a text block — that's slide 1. Add a data block — that's slide 2. Add an image — slide 3. The agent handles the visual consistency across slides. Your brand kit applies automatically. You never think about alignment, spacing, or fonts.

The format isn't the bottleneck. The tooling was. We fixed the tooling.