Notes.

Short notes on building, shipping, and growing on LinkedIn.

May 1, 20263 min read

Why we built byline.

Every content tool we tried made us feel like designers, not writers. We wanted the opposite: write first, design never. Here's the story.

Apr 24, 20262 min read

The carousel is underrated.

Carousels get 2.3× more reach than single images on LinkedIn. But most people don't make them because the tooling is painful. We fixed that.

Apr 18, 20264 min read

Your LinkedIn audience is smarter than you think.

We analyzed 10,000 LinkedIn interactions. The people engaging with your content are more senior than you'd expect — and they're paying attention.

Apr 10, 20262 min read

Ship daily, not weekly.

The math behind consistent posting. It's not about going viral. It's about compound attention over time.

Apr 3, 20263 min read

How we designed our pattern library.

Templates produce identical posts. Patterns produce variation. Here's how byline composes designs from a small set of reusable parts.