Notes.
Short notes on building, shipping, and growing on LinkedIn.
Why we built byline.
Every content tool we tried made us feel like designers, not writers. We wanted the opposite: write first, design never. Here's the story.
The carousel is underrated.
Carousels get 2.3× more reach than single images on LinkedIn. But most people don't make them because the tooling is painful. We fixed that.
Your LinkedIn audience is smarter than you think.
We analyzed 10,000 LinkedIn interactions. The people engaging with your content are more senior than you'd expect — and they're paying attention.
Ship daily, not weekly.
The math behind consistent posting. It's not about going viral. It's about compound attention over time.
How we designed our pattern library.
Templates produce identical posts. Patterns produce variation. Here's how byline composes designs from a small set of reusable parts.