Ship daily, not weekly.

The math is straightforward. Post once a week, you get 52 shots a year. Post daily, you get 365. More shots = more learning = more compounding.

But this isn't about volume for volume's sake. It's about feedback loops. Each post teaches you something: which hooks work, which formats get shared, what time your audience is active, what topics resonate.

Post weekly and you learn 52 lessons a year. Post daily and you learn 365. By month three, the daily poster knows more about their audience than the weekly poster will know in a year.

The common objection: "I don't have that many ideas." You do. You just don't have a system to capture them. A shower thought. A comment that sparked something. A reaction to someone else's post. A fragment from a meeting.

The Ideas board in byline exists for this reason. Capture the fragment. Let the agent develop it. Move it through Fresh → Developing → Ready. When you sit down to write, your pipeline is full. You're not staring at a blank page — you're picking the ripest idea off the shelf.

Ship daily. Compound beats viral.